Let’s clear something up: your ministry already has a brand. It’s not optional.
There’s no sense in driving down the road with the branding pulled off your Corolla. Even more so, there’s no point in throwing a Ferrari badge on it either. It’s a Corolla, there’s no shame! Rock it for what it is, everyone knows anyway. So, you have two questions to ask, first, are you cruising around pretending you don’t have a brand? And second, does the brand everyone sees reflect who you actually are?
Branding isn’t just logos and fonts. (Though yes, Comic Sans is still a crime.) It’s how people feel when they hear your name, land on your site, or walk into your building. It’s the tone in your emails, the clarity of your message, and whether people get what you’re about in the first five seconds—or just shrug and move on.
Without a clear brand, good intentions get lost in the noise. You confuse people. Or worse—they forget you.
But here’s the thing: branding, when done well, is deeply theological.
In 2 Corinthians 5:20, Paul says, “We are therefore Christ’s ambassadors, as though God were making his appeal through us.” Ambassadors represent someone else. They carry a message not their own. And they’re clear about who they represent. A brand—when rooted in truth—is simply the shape of your message in the world.
Likewise, Proverbs 22:1 reminds us: “A good name is more desirable than great riches; to be esteemed is better than silver or gold.” Your name—your reputation—isn’t fluff. It’s a stewardship issue. How people perceive your ministry can either open doors to the gospel or quietly close them.
A strong brand doesn’t make you fake. It makes you clear. It helps people find you, trust you, and step into what God’s doing through you.
Want to build one that reflects who you really are? That’s literally what we do.
👉 Interested in Partnership?
Or if you’re not quite ready, here’s a solid resource:
📘 “How to Build a StoryBrand” by Donald Miller – great read for getting your message straight.
This blog was written by Foundry consultant T. Rowan Goodfellow.
With special thanks to Doug Vos for the photograph.
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